The UK’s longest-running beach polo event has been shortlisted for a national Travel Marketing Award.
Organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG), The Travel Marketing Awards recognises leading agencies and companies at the forefront of the travel sector.
Judi Blakeburn, Operations Director for Watergate Bay Hotel said: “After six great years we wanted to evolve the 2013 edition of Polo on the Beach and bring more people to the bay. We moved the event from September to May and expanded it to a weekend long format.
“Our in-house marketing and events teams worked with Barefoot Media to develop a highly effective cross-media campaign which reached an audience of over 50 million people and saw over 8,000 spectators come to Watergate Bay for the event.”
Judged by some of the leading professionals in the travel, creative and marketing industries, the prestigious awards ceremony will take place at London’s Grosvenor House hotel on 20 March 2014.
Watergate Bay Hotel partnered with a group of Cornish businesses to deliver the marketing campaign, including digital marketing and PR agency Barefoot Media, video production company Pixel Rain, photographer Kirstin Prisk, and polo expert Andy Burgess from South West Polo.
Jim Michell, Managing Partner at Barefoot Media added: “Watergate Bay is a unique destination and Veuve Clicquot Polo on the Beach really encapsulates what makes this part of Cornwall so special. The event was a pleasure to work on and it is great to see the marketing campaign shortlisted alongside some of the biggest brands and agencies in the travel industry.”
Last autumn Watergate Bay Hotel and Barefoot Media scooped two gold awards at the Chartered Institute of Public Relations (CIPR) South West England Pride Awards for their integrated marketing campaign for the event.
The 2014 edition of Veuve Clicquot Polo on the Beach will take place on the weekend of Saturday 5 and Sunday 6 July.
For more information about Watergate Bay Hotel visit www.watergatebay.co.uk and for more information about the Travel Marketing Awards visit www.thetravelmarketingawards.com
Notes to editors:
Watergate Bay Hotel
Set on its own spectacular surfing beach on the north Cornwall coast, Watergate Bay Hotel and the Extreme Academy have earned a reputation as one of the ‘must visit’ coastal destinations in the UK.
Since 2007, the annual Polo on the Beach has been attracting thousands of spectators to Watergate Bay in north Cornwall with thrilling exhibition matches of beach polo.
Some of England’s top international players take to the sands of the famous surfing beach to compete for the Watergate Bay Trophy.
About the Travel Marketing Awards
The Travel Marketing Awards is the only travel industry event of its kind, recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG). Now in its sixth year, The Travel Marketing Awards has evolved into one of the most credible events in the travel industry calendar.